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craft table
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good$140.12avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,670.73avg incumbent reviews — the moat a new listing must climb
Market size
Okay$168K$168K/yr · 315K searches
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Price range
Bad$21.25–$647.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale