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craft snow
Skip itSoft demand (-84.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$23.31avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good703avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.42–$134.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$214K$214K/yr · 75K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Growth
Bad-84.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand