57
craft scissors
Launch itA $1.1M/yr market growing +1.4% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 1.1M searches
Competition
Great37%top-5 click share — an open shelf
Avg price
Okay$11.01avg listing price — sweet spot $15–$100
Price range
Okay$4.38–$22.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Review moat
Bad9,916.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality