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craft scissors decorative edge
Skip itSoft demand (-8.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Okay$226K$226K/yr · 405K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,855.31avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.60avg listing price — sweet spot $15–$100
Price range
Bad$4.89–$17.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.4%90-day search growth — must beat 0% to launch