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craft paper
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Market size
Good$601K$601K/yr · 1.5M searches
Review moat
Good1,200.19avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.85avg listing price — sweet spot $15–$100
Price range
Good$2.90–$29.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.3%90-day search growth — must beat 0% to launch