47
craft glue
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 988K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay$2.76–$20.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.79avg listing price — sweet spot $15–$100
Review moat
Bad6,254avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand