26
coverstitch machine
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great311.27avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$195K$195K/yr · 80K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Returns
Bad7.2%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$663.67avg listing price — sweet spot $15–$100
Price range
Bad$251.31–$1217.02cheapest to priciest tracked listing — scored on the share inside $15–$100