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cotton thread
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$21.02avg listing price — sweet spot $15–$100
Price range
Great$6.85–$56.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Market size
Good$749K$749K/yr · 536K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,279.04avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand