51
cotton flannel fabric
Worth a lookShows low returns (1.0%), but soft demand (-33.9% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Price range
Great$5.91–$78.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good$14.38avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,613.49avg incumbent reviews — the moat a new listing must climb
Market size
Okay$127K$127K/yr · 438K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.9%90-day search growth — must beat 0% to launch