51
cork backing for coasters
Worth a lookShows searches that convert (9.5% search→purchase), but a small market ($59K/yr) keeps it on the watch list.
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good714.23avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Okay+15.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.78avg listing price — sweet spot $15–$100
Price range
Bad$4.15–$17.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$59K$59K/yr · 71K searches
Signals Low Review Barrier