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44

core wool for needle felting

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Soft demand (-34.6% this quarter) — this niche doesn't clear our bar today.

Market size 10Growth 8Conversion 55Competition 69Returns 87Price range 76Avg price 94Brand share 24Review moat 65Quality gap 23

Avg price

Great$22.76

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great$8.27–$36.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Review moat

Good915.91

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Brand share

Bad90%

top-5 brand share — brand-locked demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$40K

$40K/yr · 38K searches

Growth

Bad-34.6%

90-day search growth — must beat 0% to launch

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