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copper paint
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.72avg listing price — sweet spot $15–$100
Growth
Good+23.2%90-day search growth — must beat 0% to launch
Price range
Okay$2.26–$27.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$111K$111K/yr · 108K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,121avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand