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construction paper 12x18
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Price range
Good$2.90–$36.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.19avg listing price — sweet spot $15–$100
Market size
Okay$271K$271K/yr · 260K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,807.74avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand