44
concho
Skip itHigh returns (12.0%) — this niche doesn't clear our bar today.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Review moat
Great264.71avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.83avg listing price — sweet spot $15–$100
Price range
Great$2.25–$60.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$33K$33K/yr · 246K searches
Returns
Bad12.0%return rate — above 5% kills the launch gate