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compressed charcoal
Skip itSoft demand (-31.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Great$5.44–$60.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Good580.04avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.02avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad$62K$62K/yr · 62K searches
Growth
Bad-31.1%90-day search growth — must beat 0% to launch