40
coloring pad
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.17avg listing price — sweet spot $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Price range
Good$5.01–$25.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,207.35avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Market size
Bad$36K$36K/yr · 46K searches