59
colored tape
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Market size
Good$694K$694K/yr · 651K searches
Review moat
Good1,389.38avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.94–$25.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Avg price
Okay$10.20avg listing price — sweet spot $15–$100
Signals No Dominant Brand