43
colored clay
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$16.06avg listing price — sweet spot $15–$100
Price range
Good$1.71–$43.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,448.42avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Market size
Bad$42K$42K/yr · 57K searches