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Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great$1.0M$1.0M/yr · 887K searches
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Avg price
Great$15.11avg listing price — sweet spot $15–$100
Price range
Good$5.35–$37.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,193.64avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality