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color wheel
Skip itPrices mostly outside the sweet spot ($4.97–$16.89) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay1,890.88avg incumbent reviews — the moat a new listing must climb
Market size
Okay$207K$207K/yr · 371K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.32avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Price range
Bad$4.97–$16.89cheapest to priciest tracked listing — scored on the share inside $15–$100