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collar extenders for mens shirts
Worth a lookShows searches that convert (13.9% search→purchase), but a concentrated shelf (top 5 take 75% of clicks) keeps it on the watch list.
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Good852.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$468K$468K/yr · 321K searches
Price range
Okay$5.63–$21.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.48avg listing price — sweet spot $15–$100
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad75%top-5 click share — a locked-up shelf