53
cold wax
Worth a lookShows low returns (0.6%), but a concentrated shelf (top 5 take 75% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$18.98avg listing price — sweet spot $15–$100
Price range
Great$9.20–$42.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Growth
Good+33.3%90-day search growth — must beat 0% to launch
Review moat
Good1,480.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$198K$198K/yr · 155K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf