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cold wax medium
Worth a lookShows low returns (0.5%), but a concentrated shelf (top 5 take 85% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Price range
Great$12.65–$31.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.71avg listing price — sweet spot $15–$100
Review moat
Good762.2avg incumbent reviews — the moat a new listing must climb
Growth
Good+27.5%90-day search growth — must beat 0% to launch
Market size
Okay$253K$253K/yr · 135K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad85%top-5 click share — a locked-up shelf