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coconut vanilla essential oil
Skip itA small market ($78K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Okay$6.88–$22.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.47avg listing price — sweet spot $15–$100
Review moat
Okay3,264.21avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$78K$78K/yr · 87K searches