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coconut apricot wax for candle making
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$57.85avg listing price — sweet spot $15–$100
Review moat
Great374.08avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Price range
Good$23.86–$168.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-22.1%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 17K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price