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coats and clark thread
Skip itSoft demand (-12.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$18.22avg listing price — sweet spot $15–$100
Price range
Great$5.76–$61.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,448.13avg incumbent reviews — the moat a new listing must climb
Market size
Okay$218K$218K/yr · 280K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality