35
clip on charms
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Review moat
Good531.76avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.75avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$6.80–$18.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$39K$39K/yr · 284K searches
Signals Low Review Barrier