49
clay
Skip itA concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$7.6M$7.6M/yr · 7.4M searches
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Price range
Good$6.88–$29.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.64avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Review moat
Bad14,982.89avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad88%top-5 click share — a locked-up shelf