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clay kit
Skip itSoft demand (-4.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$17.74avg listing price — sweet spot $15–$100
Price range
Good$5.71–$37.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$377K$377K/yr · 499K searches
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Review moat
Bad8,499.56avg incumbent reviews — the moat a new listing must climb