47
circle punch
Skip itSoft demand (-5.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Good$14.81avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$7.30–$26.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,289.79avg incumbent reviews — the moat a new listing must climb
Market size
Okay$190K$190K/yr · 330K searches
Returns
Bad5.1%return rate — above 5% kills the launch gate
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Signals High Returns