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christmas napkins for decoupage
Worth a lookShows a thin review moat (146 avg reviews), but a small market ($30K/yr) keeps it on the watch list.
Review moat
Great146.05avg incumbent reviews — the moat a new listing must climb
Growth
Great+103.0%90-day search growth — must beat 0% to launch
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.60avg listing price — sweet spot $15–$100
Price range
Okay$5.70–$20.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$30K$30K/yr · 171K searches
Signals Trending