20
christmas card booklet
Skip itSoft demand (-63.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible69avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.46avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.7%return rate — above 5% kills the launch gate
Price range
Bad$7.65–$16.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$26K$26K/yr · 42K searches
Growth
Bad-63.3%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand