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christmas buttons
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Review moat
Great198.62avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+19.2%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.30avg listing price — sweet spot $15–$100
Price range
Bad$4.73–$17.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$28K$28K/yr · 124K searches