40
checkered ribbon
Skip itPrices mostly outside the sweet spot ($4.93–$14.41) — this niche doesn't clear our bar today.
Review moat
Great314.57avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Avg price
Okay$9.19avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$57K$57K/yr · 93K searches
Price range
Bad$4.93–$14.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier