40
charm necklace kit
Skip itSoft demand (-37.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.23avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$6.77–$30.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good978.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$31K$31K/yr · 89K searches
Growth
Bad-37.9%90-day search growth — must beat 0% to launch