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cetyl alcohol
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Review moat
Great146.6avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.29avg listing price — sweet spot $15–$100
Price range
Great$7.02–$54.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$140K$140K/yr · 60K searches
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier