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carta bella
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Review moat
Incredible75.42avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$17.17avg listing price — sweet spot $15–$100
Price range
Good$1.47–$51.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$40K$40K/yr · 228K searches
Brand share
Bad100%top-5 brand share — brand-locked demand