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card making
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a small market ($72K/yr) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Price range
Good$2.20–$34.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,612.03avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.09avg listing price — sweet spot $15–$100
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Market size
Bad$72K$72K/yr · 191K searches