55
card making supplies
Worth a lookShows no brand lock-in (top 5 brands take 19% of clicks), but soft demand (-9.8% this quarter) keeps it on the watch list.
Brand share
Incredible19%top-5 brand share — no brand owns this niche
Competition
Incredible18%top-5 click share — an open shelf
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Good$14.24avg listing price — sweet spot $15–$100
Price range
Good$3.94–$169.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$185K$185K/yr · 698K searches
Review moat
Okay2,855.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand