44
canvas paper
Skip itSoft demand (-10.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Price range
Good$5.86–$36.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.70avg listing price — sweet spot $15–$100
Review moat
Good1,403.47avg incumbent reviews — the moat a new listing must climb
Market size
Okay$171K$171K/yr · 191K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.2%90-day search growth — must beat 0% to launch