48
candle wick
Skip itPrices mostly outside the sweet spot ($4.98–$10.57) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Market size
Great$925K$925K/yr · 1.5M searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,920.26avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.30avg listing price — sweet spot $15–$100
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Price range
Bad$4.98–$10.57cheapest to priciest tracked listing — scored on the share inside $15–$100