46
candle wick holders
Skip itSoft demand (-28.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Okay1,573.11avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.98–$24.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$8.96avg listing price — sweet spot $15–$100
Market size
Bad$89K$89K/yr · 109K searches
Growth
Bad-28.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand