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50

candle refill kit

Worth a look

Shows a sweet-spot price point ($22.66 avg), but a small market ($20K/yr) keeps it on the watch list.

Market size 5Growth 7Conversion 26Competition 76Returns 84Price range 77Avg price 94Brand share 76Review moat 47Quality gap 70

Avg price

Great$22.66

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Great$6.83–$43.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Brand share

Great59%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,789.2

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-36.0%

90-day search growth — must beat 0% to launch

Market size

Bad$20K

$20K/yr · 43K searches

Reviews