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candle making supplies
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$18.73avg listing price — sweet spot $15–$100
Price range
Great$5.67–$51.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,374.94avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.1%90-day search growth — must beat 0% to launch
Market size
Bad$22K$22K/yr · 95K searches
Signals No Dominant Brand