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candle beads
Worth a lookShows a sweet-spot price point ($24.50 avg), but a small market ($70K/yr) keeps it on the watch list.
Avg price
Incredible$24.50avg listing price — sweet spot $15–$100
Price range
Great$6.65–$53.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good812.32avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Market size
Bad$70K$70K/yr · 131K searches
Signals No Dominant Brand