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Worth a lookShows low returns (1.3%), but prices mostly outside the sweet spot ($3.32–$15.21) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Good60%top-5 brand share — brands hold most of the demand
Market size
Good$753K$753K/yr · 2.9M searches
Review moat
Good916.61avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.50avg listing price — sweet spot $15–$100
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Price range
Bad$3.32–$15.21cheapest to priciest tracked listing — scored on the share inside $15–$100