50
button pins
Worth a lookShows no brand lock-in (top 5 brands take 54% of clicks), but a small market ($49K/yr) keeps it on the watch list.
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good647.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$3.96–$29.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.85avg listing price — sweet spot $15–$100
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$49K$49K/yr · 337K searches