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button maker
Launch itA $2.3M/yr market growing +1.2% this quarter with returns at 3.0% — clears our launch bar.
Market size
Incredible$2.3M$2.3M/yr · 3.4M searches
Avg price
Incredible$45.76avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$16.78–$118.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good763.91avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.0%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale