50
butterfly stickers
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but prices mostly outside the sweet spot ($3.12–$14.29) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good1,068.41avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$104K$104K/yr · 283K searches
Avg price
Bad$7.14avg listing price — sweet spot $15–$100
Price range
Bad$3.12–$14.29cheapest to priciest tracked listing — scored on the share inside $15–$100