50
burlap ribbon
Worth a lookShows low returns (1.9%), but prices mostly outside the sweet spot ($3.94–$15.80) keeps it on the watch list.
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,227.03avg incumbent reviews — the moat a new listing must climb
Market size
Good$321K$321K/yr · 550K searches
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Avg price
Bad$8.24avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$3.94–$15.80cheapest to priciest tracked listing — scored on the share inside $15–$100